My botty best at summarizing from Wikipedia: the salons typically are 1,200 to 1,400 square feet (130 m2) and employ 10 to 15 people . Founded in Aventura, Florida in 2004 and based in Plano, TX, the chain has 8 David Coba acted as the chief executive officer (CEO) for 14 years . in October of 2018, David P. Berg, joined EWC as CEO .